The Sales Funnel For Effective Online Marketing
The sales funnel has been an integral element of traditional marketing and business for ages untold. However lately it seems to me that the subject of funnels being used in Internet business is appearing all over the internet.
It is evident that many are eager to learn more about this concept and how they could use it in their online businesses marketing efforts. If you would like to know something more about the sales funnel for efficient Internet marketing, I encourage you to read on.
The Sales Funnel - What exactly is it?
A marketing funnel is not an actual funnel. The use of the word "funnel" to describe this marketing concept is simply to aid in visualizing and explaining a sales process from the beginning to the conclusion. The funnel provides a clear comparison because it allows potential customers to "Unqualified potential customers" on the top, and narrower opportunities for sales conversions at the bottom.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
The top of the funnel or entry point to the funnel are those people we might consider to be "unqualified prospects"; these are folks who might require your services or products, but you have not yet contacted them. After many sales calls and offers later you've contacted people who have bought your products or services.
Another reason a lead-generation funnel concept is so efficient is that it allows you monitor potential prospects at different levels of the sales process. By using the sales funnel to measure the number of prospects who are qualified at every stage, you can determine the number of potential customers who will become actual customers.
A sales funnel can help you see the areas where your sales strategy fails or succeeds or if your marketing campaign isn't attracting enough customers. This information helps you choose the best place to focus your effort to make sure that sales are on the right level and that you are meeting your the marketing objectives. It is used to monitor and control the process of selling of customers.
The Sales Funnel Top Front - End
Your top sales funnel is your most active and most crucial part of your process. It requires constant testing. There is no limit to your imagination or resources when it comes to front-end strategies.
The front-end objective is to attract new customers and then convert them into buyers.
Once a prospective client opts-in to your offer, they become "qualified". This is the point in the sales funnel where the potential customer or "Unqualified Prospect" is qualified leads due to an action they have the potential to purchase the product or service you offer.
To make your front-end effective you must be able to drive specific traffic to your site, blog, or squeeze page. PPC advertisements, articles for marketing, PPC advertising, social media like Google+, Twitter and Facebook, YouTube, banners and blogs forums, content posting on forums and marketing are all great resources.
There are many ways to "qualify" an "unqualified potential customer. A squeeze page is one of the most effective ways to "qualify" the prospects who are not qualified. It lets you provide something valuable that is related to your products or service, which people can receive at no cost or at a significantly discounted cost by requesting their email address. The items offered range from newsletters, video, e-mail courses, eBooks, related reports and more.
It is clear that the front-end is where people are drawn to your sales funnel. The back-end is the part we need to focus on.
The Bottom of The Funnel: The Back-End
The back-end, or bottom of the sales funnel are where the majority of profit and sales take place. It is where you will typically find higher-priced products there. They are all relevant to the same audience, but they are offered in various formats, such as audio, video and live interaction.
The major difference between the front and back-ends lies in the kind of client as well as the cost of the service or product being offered.
Although it's the case that a tiny percentage of people enter your front -end however, just 1-2% of them will end up in your back-end. This is fine, as this tiny group will be investing much more in the long run.
Front-end products and services might cost less than $100, however back-end products, services, and services typically run between 100 and 1000 dollars. The back or bottom of the sales funnel is your main source of income for an Internet business. This is also the most reliable part of the selling process.
As I said earlier the sales funnel could be as simple or complicated as your creativity or resources allow.
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