What is a Marketing Funnel
What is a marketing channel? And why should an online marketing professional need one?
It is a marketing strategy designed to attract potential customers to your site. It's a sales process that allows someone to browse your website in search of information that solves their problem. You can build a relationship through specific tools.
This will allow you to know the wants and needs of each user. This will help you to offer the most accurate information to all your users. Visitors is more comfortable buying your product if you have gained their trust. The customer will then turn into a buyer.
Many customers become regular customers and will be more likely to buy every product on your website. A marketing funnel describes the steps that are required to convert a person who comes to your website into a client who will return to you for future purchases.
https://www.youtube.com/watch?v=-fLbdLvE6Bk
This is the main goal for any internet marketer. It is achievable with a properly designed funnel.
You have your marketing resources attracted the attention of people and bringing them into your funnel. When they fill out the forms that you have on your PERSONAL Lead Capture Page, they are able to enter your funnel. Because no one will sign up to your lead capture page, I used the word "personal". They are looking to be a leader and not a business.
The page for lead capture is where they begin the funnel. If they click on the "Sign up now" or the "Enter here" buttons, they are in a position to enter a new world of network marketing.
The most appealing part is that they have qualified themselves to be able to do it. It's their decision. You haven't offered anything other than that you are an instructor, leader and someone who will show them how to get more leads, and also more cash into their business.
This is how a typical marketing channel works.
To draw people to your products, you need to offer them an opportunity to win a prize on the "front end". To get access to the product for free, users must sign up (also called opt-in) and give their email address as well as their name, and in turn they are added to your list of email subscribers.
Now that you have the contacts in your email, you can make them aware of offers that are similar to theirs.
After signing to the offer, they'll be taken to a page that offers an affordable price, or what is known as the tripwire offer. This is the point where they go to the "back-end of the funnel."
If the person purchases the lowest priced deal, they will be taken directly to a similar offer at a more expensive price (commonly known as an Upsell). If the buyer buys this higher priced offer, they'll be taken to the next related product with a higher price. This can go on for a long period of time.
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